The emotive politics of digital mood tracking

Through a values in design (VID) analysis, this article assesses two mood-tracking apps (Moodscope and MoodPanda) to argue the particular interface design choices of these applications serve to influence their users’ sense of sociality and self-fashioning. The design features of these artifacts signal a broader shift in the sociotechnical definitions and discourses of the feeling of an individual, enabling an emergent emotive politics at work across contemporary digital media technologies.